Positioning of websites – advantages
The visibility of your website in the Google search engine is a key part of the strategy of building business on the Internet. It is influenced by many factors such as keyword selection, page optimization, local positioning, on-page content, competitive analysis and internal linking. If all these actions are carried out correctly, we can count on success and high position of the page in search results. If you want to know what are the advantages of SEO read this text!
What does website positioning give? Traffic and visibility
Website positioning is a fight to get a place in the TOP 10 of the first page of a search engine for specific keywords without having to pay Google to advertise your business. It is a place in the natural search results.
Effective positioning of websites can be measured by just such an indicator by Google Serach Console, a tool that will show the position of the website in Google.
What does placing a website high in the search results give you?? Above all, more traffic to the website. According to research 75% of search engine users do not go to the second page of the search engine. Therefore, placing your website on the first page of search results is a simple way to increase traffic to your website.
The visibility of the website in the search results also helps to increase the visibility of the website, and thus the company, in the daily life of users. A website is very often a business card that is supposed to sell a product or service. Permanently placing your company in people’s minds will only help in this process.
Website positioning to find potential customers
The process of positioning a website in order to obtain the highest possible position in search results is often relatively long, but considering how many people go to the second page of search results, optimizing a website is an action that will bring more profits to a company.
How it works? You start positioning for key phrases that best capture the essence of the site. More and more users visit the site looking for specific services or products. During the optimization process the page was modified in such a way to ensure the best possible conversion. From this point on, the road to increased profits is relatively short and simple.
It is worth remembering that the positioning of online stores is as important as service websites, and in this case can bring much better financial benefits in the case of increasing sales.